I began working with Gili Divers during my Digital Marketing Internship with Paradise Interns. They were an established dive shop on the tiny Indonesian island of Gili Trawangan and were known for having a big personality.
I helped to finesse their brand guidelines in order to nail their voice, values and overall style. We incorporated important design elements for future marketers to follow, as well as specific uses of brand voice.
All of these helped me enormously in the next 6 months when I ran their social media accounts, wrote blogs, oh, and became a Divemaster! I enabled them to increase their online bookings, TripAdvisor ranking and increased their Instagram following by over 56%.
Not all of the brand guidelines are included below, feel free to message if you have any specific questions!